Squarespace Circle Member
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Copywriting Always Included
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100% 5 - Star Google Reviews
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Based in Victoria, BC | Serving All of Canada
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Clear Timelines
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Squarespace Circle Member ❋ Copywriting Always Included ❋ 100% 5 - Star Google Reviews ❋ Based in Victoria, BC | Serving All of Canada ❋ Clear Timelines ❋
Squarespace Web Designer for Service Businesses
Strategy, copywriting, and custom design, all done for you. Based in Victoria, BC and working with service businesses in Vancouver, Toronto, Calgary, and across Canada.
The Squarespace Web Designer Who handles the strategy, the words, and the design.
Most website projects stall in the same place: the copy. Nobody owns it, nobody questions whether it's actually working, and the designer builds something beautiful around words that were never quite right.
I'm Erin, a Squarespace web designer, strategic copywriter, and the person who figures out your positioning before a single page gets built.
I work with service business owners across Canada and beyond. Every project starts with strategy, moves into copy, and ends with a website that looks like you and sounds like you.
Strategically built. Beautifully designed. Every word handled.
Client website launches
What's included in Your custom Squarespace website.
Hiring a web designer should be a relief, not another project on your to-do list.
I bring a steady, strategic lens to every build, blending custom Squarespace design with the professional writing you need to reach your audience. My goal is to remove the technical friction and build a website that matches the high standard of your work.
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Professional Website Copywriting: Done For You
Writing about yourself is the hardest part of any website project and the part most people stall on for months. I remove that bottleneck entirely.
Through a structured process, I extract your expertise and write every word on your website: clear, confident, conversion-focused copy that sounds exactly like you.
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Custom Squarespace Design: Built to Last
I build exclusively on Squarespace because it gives you real independence after launch. Update your content, add a blog post, or change your pricing without calling anyone. Squarespace is a website platform that works as hard as you do.
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SEO & Strategy: Built Into Every Build
A beautiful website that no one can find is just an expensive hobby. Every website I build includes keyword research, intentional page structure, and on-page SEO foundations so your Squarespace website is positioned to rank from day one, not just look good.
A Squarespace web designer who writes your copy, too.
Whatever stage you're at, your website should reflect where you're going, not where you've been.
I work with new and established service business owners who are done with generic results. My background is in corporate communications and marketing across various industries, which means I know how to sit across from an expert, ask the right questions, and turn what they say into words that work.
Every project includes the strategy, the copy, and the design. All from one person. Depending on the package, that starts with a tailored content questionnaire or a single recorded conversation with you. Either way, the questions are specific to your business, not a generic one-size-fits-all intake form.
What you can expect:
❋ Strategy before anything gets built, so every page has a clear job to do.
❋ Copy written for you so there’s no blank page, no stalling.
❋ Design, SEO, mobile, and a full handover so you can run it yourself after launch.
In their words
Common questions about working with a Squarespace web designer
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No complicated onboarding maze, no mystery about what happens next. Here's how we go from "I need a website" to launched — simply and on schedule.
Step 1: We Have a Conversation Book a free discovery call and let's figure out where you're at and what you actually need. This isn't a sales pitch — it's a real conversation to make sure we're a good fit and that the right package is matched to your goals and timeline.
Step 2: Strategy Comes First Once we're official, we dig into your business before a single pixel gets designed. How this looks depends on your package:
Foundational Presence: You'll work through my guided Strategy Workbook — it's focused, not overwhelming, and it helps you get your thoughts organized so I can build something that actually makes sense for your business.
Established Presence: We do it together. I send you a strategy-led guide, and then I step in to refine and tone-match your content so it sounds polished and professional.
Signature Presence: You don't write a thing. We schedule an Extraction Interview where I ask the questions, you talk about your work, and I turn it all into strategic copy. Your genius, my words.
Step 3: I Build, You Breathe While you focus on your clients, I build your website. You'll check in at key milestones for feedback, but the heavy lifting is mine. We wrap with a walkthrough so you feel confident managing your site — then we go live.
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Squarespace is an all-in-one website platform that takes care of the hosting, security, and design tools for you.
Here is why I use it exclusively for my clients:
Beautiful, Custom Design: It allows me to build a polished, high-end website that looks completely custom—without the massive cost of custom coding.
Built-in SEO: You don't need to be a tech wizard to get found on Google. The platform handles the technical heavy lifting behind the scenes so your site is ready to rank from day one.
Easy for YOU to Update: This is the biggest win. Once I hand over the site, you can change text, swap photos, or post a blog with a simple drag-and-drop tool. You never have to pay a developer just to change a sentence.
Zero Maintenance Headaches: Unlike other platforms (like WordPress) where you have to constantly update "plugins" or worry about security, Squarespace handles all updates and security for you automatically.
24/7 Support: If you ever get stuck at 2 AM, they have an award-winning support team ready to help, so you are never alone.
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I choose Squarespace 7.1 for its closed-ecosystem security, zero maintenance requirements, and true client autonomy.
Security: Unlike WordPress, which requires constant plugin updates to prevent hacking, Squarespace is a secure, managed platform.
Autonomy: You will never need to pay a developer retainer to update your content or change an image.
Design Quality: Squarespace’s Fluid Engine allows for "magazine-quality" layouts that rival custom code without the technical burden.
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Honestly? No. Most of my clients are in the exact same boat when we start, and waiting until everything is ready usually just means waiting forever.
I help you with the copywriting through a strategy questionnaire.
On the photo side, you don't need a full professional branding shoot to launch a great website. We can work with what you already have, or you can purchase stock photography images to use for your website.
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The short answer is no. I provide a 1:1 video training session upon launch.
No Code Required: You can update text, swap images, and post blogs using a simple drag-and-drop interface.
Safety Net: Because we use Squarespace, you cannot accidentally "break" the site updates or crash the server.
Easy to Use: Squarespace is intuitive and easy to use and has amazing customer support.
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No. Your investment is a transparent, flat project fee, and you own the asset 100% upon launch.
No Retainer: You do not pay me a monthly fee to keep the website running unless you want ongoing support.
Standard Running Costs: The only ongoing costs are paid directly to the providers: your Squarespace subscription (approx. $35/month) and your domain renewal (approx. $35/year).
Scope Integrity: The project fee covers everything outlined in our initial proposal. Additional costs would only apply if you choose to add new features or expand the scope beyond the original agreement.
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A Partnership Built on Respect for Your Resources. In the creative industry, scope creep and ghosting are unfortunately common. I built my business to be anti-chaos.
My promise is simple: No Surprises.
I treat your budget and your timeline with the same rigour that I treat the design itself.
Transparency First: I believe clear communication is the foundation of trust. You will always know where we stand, what is needed next, and exactly where your investment is going.
Respect for the Container: We define the scope, the timeline, and the budget on Day 1. I pride myself on staying within those guardrails so you can plan your business growth with certainty.
You are hiring a strategic partner, and I take that responsibility seriously.
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Yes. I design fully custom Squarespace websites for service-based business owners who want more than just a pretty layout.
Every project starts with strategy. We clarify your positioning, your messaging, and how your website should guide someone toward working with you. Then I design and build a website that supports that strategy both visually and structurally.
This isn’t a template swap. It’s a strategic build designed to convert.
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Project timelines vary depending on scope but most projects launch within 2-4 weeks, depending on how quickly we move through strategy and approvals. My process is streamlined and designed to keep momentum, so projects don’t drag on for months.
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Every package includes the strategy, the copy, the design, and the SEO. All from one person, in that order, because the words decide what the design has to do.
That means:
✓ Strategy before anything gets built, so every page has a clear job
✓ Every word written for you, from your answers rather than a blank page
✓ Custom Squarespace design built around copy that's already working
✓ On-page SEO: keyword research, page titles, metadata, image descriptions
✓ Search Console connected so you can see what people are finding you for
✓ Mobile-responsive across every page
✓ A launch meeting where I can walk you through your new website -
Yes. Every website includes foundational on-page SEO.
That means your website is structured properly, your headings are intentional, your content aligns with how your ideal clients search, and your pages are built with visibility in mind.
SEO isn’t an afterthought. It’s part of the build from the beginning.
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Yes, but it starts with clarity.
Modern search tools don’t just scan keywords. They evaluate structure, authority, and how clearly your website explains what you do and who you serve.
I build websites with semantic clarity, structured content, and strategic messaging so your business can be understood, not just indexed.
AI visibility isn’t a trick. It’s positioning.
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I specialize in custom Squarespace websites for service businesses across Canada: consultants, coaches, wellness professionals, and experts who are excellent at what they do but don't want to wrestle with website strategy and tech. If you value clear positioning and doing things properly the first time, we'll work well together.
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A template gives you a layout. It doesn't know who your clients are, what they're typing into Google to find someone like you, or how to explain what makes you different from the six other people in your city offering something similar.
That's the work.
The words. A template can't write your homepage. I sit down with you, ask the questions that get at what you actually do and who it's for, and write every page from your answers. Most people don't stall on a website because the design is hard. They stall because writing about your own business is genuinely difficult.
Being found. I research what your clients actually search for, then build that language into your headings, your page titles, your URLs, and your image descriptions. A template ships with all of that empty.
Structure. Google and the AI tools people now ask for recommendations both need to understand what you sell and who you serve. That comes from how the pages are organised and linked, not from how they look.
The technical part. Indexing, mobile, security, page speed. Not glamorous, and easy to get wrong when you're building your own website at 11pm.
A template makes a website look good. The rest of it decides whether anyone finds you, and whether they stay once they do.
Ready to work with a Squarespace web designer who handles everything?
Your website should be working as hard as you are: bringing in inquiries, building trust, and reflecting the standard of your work. Let's build something you're proud to send people to.