Strategic Web Designer for Experts.

I value efficiency and organization. You won't find a complicated onboarding maze here—just a clear, straight line to your launch.

Step 1: Book Your Strategic Diagnosis

We start with a conversation, not a contract. Schedule a complimentary call to discuss your business goals and ensure the 3-Week Authority Launch System is the right vehicle for your growth.

• The Goal: To confirm we are a perfect strategic fit.

Step 2: The "No-Homework" Extraction

Once we make it official, we schedule your IP Extraction Workshop. You show up with your expertise; I show up with the strategy.

• The Promise: You do not need to write copy or prepare slides. I extract your "Signature System" and handle the heavy lifting.

Step 3: We Launch in 21 Days

While you focus on your clients, I build your asset on a guaranteed timeline. We review the strategy, finalize the design, and go live.

• The Result: A high-performance website that validates your premium rates, with no surprises along the way.

Squarespace is an all-in-one website platform that takes care of the hosting, security, and design tools for you.

Here is why I use it exclusively for my clients:

• Beautiful, Custom Design: It allows me to build a polished, high-end website that looks completely custom—without the massive cost of custom coding.

• Built-in SEO: You don't need to be a tech wizard to get found on Google. The platform handles the technical heavy lifting behind the scenes so your site is ready to rank from day one.

• Easy for YOU to Update: This is the biggest win. Once I hand over the site, you can change text, swap photos, or post a blog with a simple drag-and-drop tool. You never have to pay a developer just to change a sentence.

• Zero Maintenance Headaches: Unlike other platforms (like WordPress) where you have to constantly update "plugins" or worry about security, Squarespace handles all updates and security for you automatically.

• 24/7 Support: If you ever get stuck at 2 AM, they have an award-winning support team ready to help, so you are never alone.

I choose Squarespace 7.1 for its closed-ecosystem security, zero maintenance requirements, and true client autonomy.

• Security: Unlike WordPress, which requires constant plugin updates to prevent hacking, Squarespace is a secure, managed platform.

• Autonomy: You will never need to pay a developer retainer to update your content or change an image.

• Design Quality: Squarespace’s Fluid Engine allows for "magazine-quality" layouts that rival custom code without the technical burden.

No. In fact, it is strategically better if you do not write your own copy.

• Genius Extraction: I utilize a "No-Homework" approach where I interview you for 90 minutes and write the sales copy for you.

• Visual Strategy: We can launch with high-end stock photography and typography now, and swap in professional brand photos later in seconds.

• Momentum: Waiting for "perfect" content is the #1 reason launches are delayed by 6+ months.

The short answer is no. I provide a 1:1 video training session upon launch.

• No Code Required: You can update text, swap images, and post blogs using a simple drag-and-drop interface.

• Safety Net: Because we use Squarespace, you cannot accidentally "break" the site updates or crash the server.

• Easy to Use: Squarespace is intuitive and easy to use and has amazing customer support.

No. Your investment is a transparent, flat project fee, and you own the asset 100% upon launch.

• No Retainer: You do not pay me a monthly fee to keep the website running.

• Standard Running Costs: The only ongoing costs are paid directly to the providers: your Squarespace subscription (approx. $35/month) and your domain renewal (approx. $25/year).

• Scope Integrity: The project fee covers everything outlined in our initial proposal. Additional costs would only apply if you choose to add new features or expand the scope beyond the original agreement.

A Partnership Built on Respect for Your Resources. In the creative industry, "scope creep" and "ghosting" are unfortunately common. I built my business to be anti-chaos.

My promise is simple: No Surprises.

I treat your budget and your timeline with the same rigour that I treat the design itself.

• Transparency First: I believe clear communication is the foundation of trust. You will always know where we stand, what is needed next, and exactly where your investment is going.

• Respect for the Container: We define the scope, the timeline, and the budget on Day 1. I pride myself on staying within those guardrails so you can plan your business growth with certainty.

You are hiring a strategic partner, and I take that responsibility seriously.

A template is just a visual shell; I build a discoverable business asset. While a template gives you a generic layout, it’s more of a one-size-fits-all approach and does not give you an SEO strategy. A template doesn't know who your clients are or what they are typing into Google to find you.

Here is exactly where my value lies:

• I Engineer the "Digital Real Estate" (SEO): A template comes with empty, generic metadata. I research high-intent keywords for your specific niche (e.g., "Fractional CMO Toronto") and weave them into your H1 headers, URL slugs, and image alt tags so you actually rank.

• I Structure Content for Google (Hierarchy): Google rewards sites that are easy to read. I organize your content hierarchy—using the correct heading tags and internal linking structures—so search engines understand exactly what you sell and who it’s for.

• I Solve the "Blank Page" Problem: A template cannot write your sales copy or define your "Unique Value Proposition." I extract your expertise and write the messaging for you, ensuring the site doesn't just look good, but converts traffic into leads.

• I Handle the Technical Foundation: I don't just pick colours. I ensure your site is indexed correctly, your SSL security is active, and your mobile optimization is flawless—technical factors that Google penalizes you for if you get them wrong.

In short: A template makes the site look pretty. I make sure your website gets found and gets business.