Stop Making These 5 Common Squarespace Mistakes (And How to Fix Them!)
Is your Squarespace website working for you—or against you? Many business owners set up their sites with the best intentions, but unknowingly make mistakes that cost them visitors, engagement, and even sales. The good news? These issues are easy to fix!
Here are five common Squarespace blunders and how to optimize your site for success.
Mistake #1: Ignoring Mobile Optimization
The Problem: Over half of all web traffic comes from mobile devices, yet many Squarespace users forget to check how their site looks on different screen sizes. A poorly optimized mobile experience can lead to frustrated visitors who leave your site quickly.
The Fix:
Use Squarespace’s built-in mobile preview tool to see how your site appears on phones and tablets, this needs to be updated separately from designing your website for desktop viewing.
Avoid large blocks of text, break up content with headlines and bullet points.
Test buttons, forms, and navigation to ensure they are easy to tap and use.
Mistake #2: Using Low-Quality Images
The Problem: Blurry, pixellated, or incorrectly sized images make your site look unprofessional and can slow down loading speed, affecting both user experience and SEO.
The Fix:
Use high-resolution images, but compress them to optimize loading times (tools like Squarespace’s built-in compression, TinyImg can help).
Stick to consistent image dimensions for a polished, cohesive look.
If using stock images, choose high-quality, unique images that align with your brand.
Mistake #3: Neglecting SEO
The Problem: If your site isn’t showing up in search results, potential clients can’t find you! Many business owners skip SEO, assuming that simply having a website is enough.
The Fix:
Research relevant keywords (e.g., “Counselling in Victoria BC”) and naturally include them in your site copy, headings, and meta descriptions.
Create blog content around topics your ideal clients are searching for.
Ensure every page has a unique and descriptive title and meta description.
Mistake #4: Confusing Navigation
The Problem: A cluttered menu and disorganized pages make it hard for visitors to find what they need, increasing frustration and bounce rates.
The Fix:
Simplify your menu to 5–7 key pages (e.g., Home, About, Services, Portfolio, Contact).
Use clear, intuitive labels for navigation links.
Add internal links within your pages and blog posts to guide visitors through your site.
Mistake #5: No Clear Call to Action
The Problem: If visitors don’t know what to do next, they won’t take action. Many Squarespace sites lack clear calls to action (CTAs), leading to missed opportunities for bookings, sales, or inquiries.
The Fix:
Add strong CTAs on every page (e.g., “Book a Free Consultation,” “View My Portfolio,” “Download My Free Guide”).
Use buttons instead of plain text links for better visibility.
Ensure CTAs are strategically placed, such as at the top of the homepage and the end of blog posts.
Bonus Tip: Use a Blog to Attract Your Ideal Clients!
Blogging isn’t just for SEO, it’s also a powerful way to establish your expertise and connect with potential clients. Here’s how:
Create Content Categories: Organize blog topics into sections like Web Design Tips, SEO Advice, and Business Growth Strategies.
Use Keywords Strategically: Research and incorporate terms that your audience searches for.
Write for Your Ideal Clients: Answer common questions and provide solutions to their biggest challenges.
Check out these blog posts for more ways to optimize your site:
The Essential Checklist for Launching Your First Website on Squarespace
Unlocking the Secrets of Web Design in Victoria, BC: Taking Your Online Presence to the Next Level
Ready to Elevate Your Squarespace Website?
Your website should work for you, not against you. If you’re ready to fix these common mistakes and create a site that truly represents your business, I can help!
📩 Book a Free Consultation today and let’s make your website the powerful tool it was meant to be. Click here to get started.
