Building Beautiful Online Spaces: A Look into My Web Design Passion

When I first started my photography business, I had no idea how crucial a well-designed website would be to my success. Like many new entrepreneurs, I struggled with creating an online presence that truly reflected my brand and attracted the right clients. After countless hours of research and trialling different website providers, I discovered Squarespace, and it was a game-changer.

As a portrait photographer, I needed a platform that was not only beautiful but also functional and easy to manage. Squarespace provided just that. I was able to create a stunning website that showcased my work and helped clients easily find and book my services. Over time, I became passionate about the process of building and optimizing my website, and I saw firsthand how it could transform a business.

The Power of a Great Website

One of my most significant career turning points came when I relocated my photography business to Victoria, BC. Moving to a new city meant starting from scratch, and I knew my website would be my most powerful tool for attracting new clients. I spent countless hours researching SEO, refining my website, and creating valuable content that answered potential clients' questions. The hard work paid off—my site now ranks within the top 3 for "family photographers Victoria BC" and "headshot photographer Victoria BC” at the time of writing this post.

This experience ignited a new passion in me: helping other service-based professionals achieve the same success. I realized that many talented individuals struggle with creating a website that works for them. They need a platform that not only looks good but also drives results and is easy to maintain. That’s why I decided to become a web designer, specializing in Squarespace websites for service-based businesses.

Why I Do What I Do

I know what it’s like to start and grow a business, and I understand the challenges of creating an online presence that truly represents your brand. My goal is to use my unique experience and skills to help female professionals in service-based industries build beautiful, effective websites that elevate their brands and attract their ideal clients.

By combining my passion for photography and web design, I bring a unique perspective to the table. I’m someone who has been in your shoes, navigated the same challenges, and found success being found online. My mission is to help you do the same.

Stay tuned for more posts where I'll share tips and insights on web design, SEO, and everything you need to know to make your online presence stand out. Whether you’re launching a new business or redesigning your current site, I’m here to help you every step of the way.

Erin Clayton

Squarespace web designer & portrait photographer based in Victoria, BC.

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Empowering Service-Based Professionals with Squarespace Web Design