Your Website is Live—Now What? A Post-Launch Checklist for Squarespace Users
Congratulations! Your website is officially live, but launching is just the beginning. Now it’s time to make sure your site gets found, stays updated, and works for your business long-term.
Whether you built your site yourself or worked with me, this checklist will help you maximize your site's potential and ensure it continues to support your goals.
1. Test Your Website on Different Devices & Browsers
🔲 Open your site on desktop, tablet, and mobile (both iPhone & Android) to check layout and readability.
➡️ Pro Tip: Use browser tools like Window Resizer (Chrome extension) or built-in developer tools (Right Click → Inspect → Toggle Device Toolbar) to test different screen sizes.
🔲 Test your site in Chrome, Safari, Edge, and Firefox—not all browsers display websites the same way.
🔲 Click through every link and button to ensure they’re working.
🔲 Confirm that images load properly, especially on mobile.
2. Submit Your Website to Google (SEO Foundations)
🔲 Set up Google Search Console → Submit your Squarespace sitemap (yoursite.com/sitemap.xml).
🔲 Request indexing for your site so Google knows it exists.
🔲 Check your SEO Titles & Descriptions (Squarespace → Marketing → SEO) to ensure they are optimised for keywords.
🔲 Update image alt text for better accessibility and SEO (Squarespace → Click on an image → Edit metadata).
3. Set Up & Optimize Your Google Business Profile
🔲 Claim your Google Business Profile at Google Business.
🔲 Add your website, business hours, and contact info—this helps with local search.
🔲 Upload professional images of your business (headshots, workspace, or behind-the-scenes).
🔲 Encourage past clients to leave reviews—Google prioritises businesses with reviews.
4. Check Your Squarespace SEO Settings
🔲 Turn on SSL (Settings → Developer Tools → SSL > Secure (Preferred)) to keep your site secure.
🔲 Ensure your homepage has a strong H1 heading (this helps Google understand your main topic).
🔲 Enable Search Engine Visibility (Settings → Website → Public).
🔲 If you changed your domain after launch, redirect the old domain to avoid SEO issues (Settings → Domains → Manage).
5. Connect Google Analytics to Track Visitors
🔲 Set up Google Analytics (analytics.google.com) to track website traffic.
🔲 In Squarespace, go to Settings → Developer Tools → External API Keys and paste your Google Analytics ID.
🔲 Check visitor trends: Where is your traffic coming from? Which pages perform best?
🔲 Monitor your bounce rate (if visitors leave quickly, consider tweaking content or layout).
6. Announce Your Launch & Drive Traffic
🔲 Share your website launch on social media (Instagram, LinkedIn, Facebook, etc.).
🔲 Add your website to your email signature for every email you send.
🔲 Update your Instagram bio link (if using Linktree, consider replacing it with a direct site link).
🔲 Consider a blog post or newsletter announcing your new site.
7. Set Up Website Maintenance & Updates
🔲 Check your site every few months for broken links or outdated content.
🔲 If you use Squarespace email marketing, test forms and automations.
🔲 Refresh images, testimonials, and services as your business evolves.
🔲 Plan to add a blog post or portfolio updates regularly to keep your site active.
8. Next Steps: Optimise & Grow
Your website is more than just a digital brochure—it’s a powerful tool for growing your business! Keep checking in on how it’s performing, and don’t be afraid to tweak things as you go.
🔹 Want help refining your SEO or adding new pages? Let’s chat!
🔹 Need to troubleshoot a Squarespace feature? Reach out!
Final Thoughts & How I Can Help
A well-maintained website works for you, helping you attract leads, build credibility, and grow your business. By following this checklist, you’re setting yourself up for long-term success—without the stress!
Need Extra Support? Let’s Make Sure Your Website is Working at Full Potential!
Your website is a powerful tool for your business, but it needs to be strategic, polished, and aligned with your goals to truly work for you. If you need expert help, I offer three levels of web design services to fit your needs—whether you need quick updates, a refined transformation, or a fully custom site.
Book Me For a Day
Need fast, focused website updates? Get a full 7-hour design intensive to refresh, refine, or optimize your site—done in just one day. Perfect for those who need expert hands-on help without a long project timeline.
Two Week Website
Want a beautiful, strategic website—without the time or cost of a custom build? I’ll customise a professionally designed Squarespace template to align with your brand, so you can launch quickly and confidently.
Custom Creation
Ready for a fully tailored, one-of-a-kind website? I’ll create a bespoke Squarespace site, designed from the ground up to showcase your brand, attract your ideal clients, and drive results.
Wherever you are in your website journey, there is an option to help you move forward with clarity, confidence, and strategy. Let’s chat about the best fit for your needs.
Ready to Optimize Your Website?
Want a website that’s not just another pretty face but a 24/7 lead-generating machine? Download my free SEO checklist to start optimizing your site today! If you’re ready to take your online presence to the next level, I’d love to work with you. Contact me to learn more about my web design services, and let’s make your website shine!
