5 Things That Make a Website Stand Out
5 Key Elements for a Standout Website | Victoria BC Squarespace Web Designer
In this increasingly competitive online world, having a standout website is more important than ever. But it can be hard to know what exactly makes a website pop? In today’s blog, I want to explore five key elements that can take your website from mediocre to "wow!"
1. Stunning Visual Design
First impressions matter, and your website's design is the first thing visitors notice. Clean layouts, cohesive colour schemes, and eye-catching visuals all contribute to a lasting visual impact. Use high-quality images and graphics that reflect your brand's personality. A lot of the times when I land on a web page, I can see there is thoughtful design involved but the images used are captured from a smart phone and the design just doesn’t click. Remember, your website should be a visual treat that invites users to explore further.
2. User-Friendly Navigation
Have you ever visited a site and felt like you were navigating a maze, unsure of what services or products the business offered? Frustrating, right? Your website should be easy to navigate with a clear, intuitive structure. Use descriptive menu labels and ensure important information is easy to find. The goal is to make your visitors’ journey on your website as smooth as possible. Right before I launch a website, I like to pretend that I am the customer, finding the website for the first time and navigating the entire site to ensure the questions a potential customer has are answered.
3. Compelling Content
Content is king! Your website's copy should be engaging, informative, and true to your brand voice. Tell your story, highlight your services, and provide value to your audience. Don't forget to sprinkle in some personality—your unique voice will help you connect with your visitors on a deeper level and differentiate you from your competitors. And remember, you are writing content for your customers/clients, not your competitors.
4. Mobile Optimization
With more people browsing on their phones than ever before, having a mobile-friendly website is a necessity. Make sure your site looks and functions beautifully on all devices. A responsive design ensures that no matter how your visitors access your site, they’ll have a seamless experience.
5. Strong SEO Practices
A gorgeous website is great, but what does it matter if the website can’t be found? Implementing strong SEO practices helps your site rank higher on search engines, making it easier for potential clients to find you. Use relevant keywords, optimize your images, and ensure your site loads quickly. Good SEO is like a magnet, drawing more visitors to your site.
Creating a standout website is about combining beauty with functionality. It's not just about looking good—it's about providing a fantastic user experience that keeps visitors coming back.
Focusing on these five elements ensures your website stands out and leaves a lasting impression on your visitors. Need help with your website? Reach out—I’d love to help you create a site that truly stands out!
